Get more out
of

OpenAI

OpenAI and Braze empower brands to deliver personalized AI experiences that boost engagement, automate workflows, and unlock new marketing opportunities.

Get the most out of

OpenAI

right away

Braze’s first-of-its-kind integration with ChatGPT custom apps connects OpenAI’s 800M weekly users to the Braze customer engagement platform, helping brands create seamless experiences directly inside ChatGPT.

1. Track & enrich user profiles

Gather first-party data from ChatGPT app interactions, enabling more accurate segmentation and smarter retargeting using AI-driven customer behavior insights.

2. Deliver Contextual 1:1 Experiences

Present personalized banners and content cards in active ChatGPT conversations, turning every chat into an opportunity for real-time recommendations and relevant offers.

3. Drive Action Across Any Channel

Activate automated campaigns and follow-ups from ChatGPT events, such as post-purchase or abandoned cart, across email, SMS, and push, engaging each user at the optimal moment.

What can

OpenAI

do

for your business

?

The integration of ChatGPT custom apps and Braze’s SDK gives businesses full visibility into user behavior inside AI environments. Brands can gather insights, enrich customer profiles, and deliver 1:1 messaging that adapts to shifting engagement patterns—building loyalty, conversion, and growth across every channel.

Customer Stories

We accelerate customer loyalty for global brands by helping them get the most out of their first-party data using AI, Braze, Snowflake and the industry's best talent.