Sustainable style at scale. Buddy&Selly accelerate CRM with Braze

CHANNELS

Challenge

Move to one CRM and scale multi channel engagement. Launch journeys quickly, add Content Cards, and increase personalization while maintaining strong deliverability.

Approach

Structured Braze onboarding. Prioritized email enablement and historical import in 4 weeks, completed IP warming, then integrated SDKs, Content Cards, and WhatsApp for new use cases.

Outcome

99% deliverability, 3 campaigns and journeys live with Catalog personalization, SDK data flowing, Content Cards integrated and WhatsApp ready. Full migration to Braze in progress.

Measurable impact

99%

Deliverability Rate

3

Journeys Launched

4 week

Email Enablement

Massive Rocket provided clear guidance throughout our Braze implementation, making the process smooth and efficient. Their quick follow-up on all our questions gave us confidence and kept momentum strong.

Jeanette Herm

Head of CRM, Buddy&Selly

Circular fashion meets smarter CRM

Based in Hamburg, Buddy&Selly buys and sells authenticated premium second hand designer fashion, championing circularity. To modernize engagement, the team adopted Braze to run single and multi channel programs with deeper personalization.

Our Approach

A clear onboarding plan aligned teams on scope, timelines, and MVP campaigns. Week by week sessions covered email setup, SDK and channel integrations, Canvas training, analytics, and WhatsApp readiness, with regular check ins to track progress.

Execution

Email enablement and historical data import were completed in the first 4 weeks. IP warming ran across multiple audiences, achieving 99% deliverability. SDK integration enabled data driven journeys. Content Cards were integrated and tested on staging, and WhatsApp was connected and ready to join flows.

Key Outcomes

  • 99% deliverability after structured IP warming
  • 3 campaigns and journeys launched
  • Catalog powered personalization in emails
  • SDK integration enables behavioral journeys
  • Content Cards integrated and tested on staging
  • WhatsApp connected and ready for journeys
  • Foundation set for full migration to Braze as the single CRM

Ready to build lasting customer loyalty?

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