There is huge opportunity in these digital transformation projects to grow the business and take customer engagement to the next level. Massive Rocket became part of our team from day 1 to guide us, help us transform and accelerate.
Checkatrade connects homeowners with vetted tradespeople across the UK, supported by more than 6.2 million reviews. To deepen personalization and break down data silos, the team partnered with Massive Rocket to create a unified data foundation and orchestrate automated, real-time customer engagement.
Together we deployed Braze and AWS to unify data and power advanced segmentation. Three business units moved onto Braze with a clear roadmap that included campaign audits, user journey reviews, and a robust data plan. The result is a future-ready stack that delivers consistent experiences across channels.
A centralized hub now feeds real-time insights into Braze for precise targeting and suppression. The monthly Checkatrade Wrapped program launched for trade customers, using 41 custom attributes, 7 connected content calls, 7 conditional logic rules, and 5 dynamic modules to improve profile completeness and lead volume. Teams execute faster with shared templates and consistent measurement.
