Massive Rocket's expertise in Braze and their understanding of our needs were instrumental in our success. Braze has become a game changer for Coop Pank, allowing us to build stronger relationships and drive growth.
Coop Pank is one of Estonia's fastest growing banks focused on simple, accessible services. To elevate satisfaction and loyalty, the team partnered with Massive Rocket to implement Braze, automate multi channel experiences, and move from manual processes to real time, personalized engagement across app and web.
Working with stakeholders across marketing, product, and compliance, Massive Rocket deployed Braze alongside mParticle to create unified customer profiles and real time segmentation. Key journeys were automated from onboarding to retention. Governance, GDPR aligned controls, and deliverability best practices ensured secure data use. Teams were enabled with training, templates, and measurement frameworks to run targeted campaigns with confidence.
Automation replaced manual campaign builds and sped up execution. Real time segments triggered personalized push, in app, SMS, and email updates. A B tests refined messaging and timing. AI assisted recommendations improved targeting by segment and lifecycle stage. The result was faster launch cycles, deeper personalization, higher digital interactions, and measurable gains in retention.
