Domino’s Pizza UK, a leading pizza delivery brand, aimed to boost customer engagement by launching a pilot loyalty program within Braze. Supported by Massive Rocket, the program enhanced the loyalty experience, increased engagement, and measured the business value of loyalty. This pilot set the stage for scaling future efforts based on data insights across Domino’s Pizza UK and its franchisees.
Domino’s Pizza UK aimed to fully build its pilot loyalty program within Braze, marking a significant CRM achievement. This pilot laid the groundwork for scaling future efforts based on data insights across Domino’s Pizza UK, their franchisee’s and customer satisfaction.
We worked with Domino’s Pizza UK to launch a pilot loyalty program integrated into Braze, using data-driven campaigns across multiple channels (email, push, in-app, content cards). The customer journey was mapped to deliver personalised, engaging messages in real time.
Our Strategy Involved:
Domino’s Pizza UK faced challenges with stamps tied to order value, managing refunds, small orders, and misuse. Massive Rocket addressed these with:
The fully integrated Braze-powered loyalty program exceeded expectations.
In just 3 months, the Braze-powered loyalty program delivered impressive results:
By leveraging the combined power of Braze and Massive Rocket’s expertise, the partnership is building a powerful customer engagement engine for Domino’s Pizza UK, enhancing their CRM strategy, boosting consumer engagement and brand loyalty.