getolo & Massive Rocket Customer Story

Scaling InsurTech Success with Braze-Driven Engagement

PLATFORMS

Challenge

getolo replaced ActiveCampaign to scale dental, pet health, liability and supplemental health insurance offerings in one workspace. Rapid expansion into markets like France (patolo) required an effective solution to manage multiple brands and orchestrate lifecycle journeys.

Strategy

With Massive Rocket's help, getolo initially implemented Braze for the French market launch with the creation of 12 journeys for newly acquired patolo leads to convert them and send them relevant content based on their engagement level. Combined with IP warming, this fueled rapid, compliant growth.

Results

They migrated to Braze on time, launching 12 automated journeys and finalizing IP warming. Server-to-server data ingestion secures high deliverability and readies getolo for migrating their 3 other verticals in Germany as well as a wider European expansion in the future.

Braze

Partner Led Onboarding

100%

Transition to Braze

Markets Launched

Introduction

getolo: Transforming InsurTech with Data-Driven Engagement

Founded in 2015, getolo GmbH provides insurance coverage across dental, pet health, liability and supplemental health insurance under the brands dentolo, petolo and vitolo in Germany, plus patolo in France. Offering a digital, hassle-free experience with the customers’ needs at its core, getolo is transforming the InsurTech landscape. With plans to expand within Europe, they turned to Massive Rocket to implement Braze for automated, personalized campaigns across multiple brands.

Solution

Server-to-Server Integration for Data Security

getolo replaced ActiveCampaign with Braze through a secure server-to-server integration, building a robust data structure to segment four verticals within a single workspace. By leveraging connected content, they’ve diversified email communications, streamlined workflows, and significantly reduced workload:

Nested attributes and object arrays allow dynamic content for multiple pets, with personalized emails and journeys driven by detailed data under a single attribute personalized per brand/vertical.
Campaign management optimized to support cross-brand users, allowing customers to have two products within a single user account.
Connected content uses nested attributes to dynamically populate emails by tariff from a JSON file, reducing duplication and allowing one canvas for all tariffs. Updates are made easily by editing the JSON.

Goal: Migrate to Braze while maintaining optimal data security.

Result: A reliable, back-end–driven integration powering real-time campaigns.

Multi-Brand Lifecycle Journeys

To manage getolo’s four brands, the team created dynamic journeys addressing varied user segments, like post-call sales flows, abandoned cart reminders, and product-tier promotions. These included:

12 automated journeys launched for patolo, with plans to expand across all brands and build comprehensive, full-funnel lifecycle marketing journeys.
Personalized post-call follow-ups, sales emails directly triggered by sales agents via Zapier and dynamically personalized, ensuring each message feels individually crafted.
Tariff-based offers, matching product tier (confort, premium, premium-plus) to user needs.

Goal: Build a flexible system for cross-brand engagement and lead nurturing.

Result: A streamlined, brand-agnostic campaign structure that scales as new products launch.

IP Warming & Currents for Deep Insights

The team successfully completed IP warming, ensuring high deliverability for email communications in newly launched France. Additionally, Braze Currents fed engagement data to Amazon S3 for rich analysis:

Stable inbox placement, boosting open and click rates.
Detailed performance tracking, enabling advanced funnel metrics.
Data exports maintain transparency and compliance.

Goal: Improve email performance and unify analytics across markets.

Result: Enhanced deliverability, real-time data exports, and actionable insights fueling next-phase growth.

Massive Rocket made our CRM migration seamless, enabling a smooth launch in the French market. With France successfully launched, we're now confidently preparing for Germany next.

Hannah Wagner

CRM Manager, getolo

Results

Seamless Migration & Brand Expansion

getolo fully replaced ActiveCampaign with Braze, launching multi-market campaigns in Germany (dentolo, petolo, vitolo) and France (patolo) on schedule:

100% brand adoption, aligning everything under one CRM.
Consistent user experience, whether in Germany or France.
Faster go-to-market for new product lines.

LifeCycle Journeys for Multiple Insurance Products

The 12 launched journeys targeted leads at various stages, using:

Abandoned cart campaigns and segment targeting.
Tailored content – educational, emotional, or urgency-driven, personalized based on lead age, time in flow, and engagement level.
Tariff-specific messaging, presenting product tiers that matched user preferences.

Deliverability & Data Insights via IP Warming & Currents

Upon completing IP warming, open rates improved, and the brand minimized spam complaints. Meanwhile, Braze Currents streaming to Amazon S3 provided:

Comprehensive analytics, enabling funnel optimization.
Real-time visibility, so marketing decisions could happen instantly.
Compliance through secure data storage and export controls.

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