getolo: Transforming InsurTech with Data-Driven Engagement

Founded in 2015, getolo GmbH offers digital insurance solutions across dental, pet health, liability, and supplemental health sectors under brands like dentolo, petolo, vitolo in Germany, and patolo in France. Focused on delivering hassle-free, customer-centric experiences, getolo is reshaping the InsurTech landscape. To support European expansion and enhance personalized marketing, getolo partnered with Massive Rocket to implement Braze for automated campaigns spanning multiple brands.

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Our Approach

Massive Rocket’s approach centered on securely migrating getolo’s marketing operations from ActiveCampaign to Braze, while building a unified, scalable infrastructure to manage multiple brands and product verticals. Key elements included:

• Implementing a secure server-to-server integration to protect data and enable real-time campaign execution.
• Designing a flexible, brand-agnostic campaign framework supporting cross-brand user journeys.
• Leveraging connected content and nested attributes to personalize messaging dynamically across different tariffs and products.

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Execution

The execution focused on four main areas:

Secure Data Integration & Campaign Automation
getolo replaced manual CSV imports with a robust server-to-server integration, enabling dynamic content personalization for multiple pets and products within a single user account. Connected content populated emails dynamically from JSON files, reducing duplication and simplifying updates.

Multi-Brand Lifecycle Journeys
Twelve automated journeys were launched for the French brand patolo, including post-call sales follow-ups, abandoned cart reminders, and tariff-based promotions. These journeys are designed to scale across all brands, providing personalized, lead-nurturing communications triggered by sales agents and system events.

IP Warming & Data Analytics
An IP warming process ensured high email deliverability in France, while Braze Currents streamed engagement data to Amazon S3 for advanced funnel analysis. This setup improved inbox placement, enhanced open and click rates, and maintained compliance through secure data exports.

Seamless Migration & Market Expansion
The full migration to Braze enabled 100% brand adoption across Germany and France, ensuring consistent user experiences and faster go-to-market for new product launches.

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Key Outcomes

getolo’s transformation achieved:

• Reliable, back-end-driven integration powering real-time, personalized campaigns across four insurance verticals.
• Scalable, brand-agnostic campaign structures supporting cross-brand users with dynamic, tariff-specific messaging.
• Successful IP warming leading to improved deliverability, higher open rates, and reduced spam complaints.
• Real-time data exports enabling detailed performance tracking and data-driven marketing decisions.
• Accelerated multi-market campaign launches with consistent user experience and full CRM adoption.

This strategic partnership positioned getolo for scalable growth and enhanced customer engagement across Europe.

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