Redefining custom print services

Since 2006, MOO has delivered premium, customizable print products through an intuitive online experience. To modernize CRM and accelerate growth, MOO partnered with Massive Rocket to migrate from a legacy system to Braze and connect Snowflake, creating a seamless data driven marketing engine.

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Our Approach

Massive Rocket executed a phased, low risk migration to Braze with clear cutover plans and regional coordination. We implemented Cloud Data Ingestion to sync Snowflake, defined purchase and engagement based segments, and set governance for data quality. IP warming and email template standards improved deliverability and tracking.

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Execution

Campaign continuity was maintained during the transition. Twelve IP warming journeys strengthened sender reputation and inbox placement. Unified profiles unlocked precise targeting and suppression. With cleaner data and standardized workflows, MOO achieved 100% migration success and a 3x engagement lift across email programs.

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Key Outcomes

• 100% migration to Braze with no disruption to campaigns
• 12 IP warming journeys completed, improving deliverability
• 3x engagement lift from better targeting and relevance
• Cloud Data Ingestion syncs Snowflake to Braze in near real time
• Unified profiles enable accurate segmentation and suppression
• Lower bounce rates and higher opens and clicks
• Reusable templates accelerate build time and QA
• Stronger cross sell and higher purchase frequency

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