Prosperity Solutions AG: Modernizing B2B2C Communications

Operating across the DACH region, Prosperity Solutions AG connects agents with Liechtenstein Life’s insurance products. To replace manual communication processes and enhance localization, Prosperity partnered with Massive Rocket and Braze to implement automated, multi-language engagement and prepare for future WhatsApp integration.

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Our Approach

Massive Rocket’s approach focused on building a solid email foundation, enabling precise segmentation and localization, and expanding communication channels. Key steps included:

• Configuring dedicated sub-domains, DNS, and SSL certificates, followed by an 8-week IP warm-up to ensure high deliverability.
• Creating custom attributes to tag contacts by language and country, allowing email templates to automatically render content in German, French, or other languages.
• Setting up Braze WhatsApp integration to support future multi-touch customer and agent messaging journeys.

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Execution

The execution phase delivered:

• Launch of multi-language email campaigns by week 8, achieving strong open rates among German- and French-speaking audiences.
• Targeted product updates and webinar invitations sent to agents, increasing satisfaction and participation.
• Completion of WhatsApp configuration, with compliance processes underway to enable live messaging.

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Key Outcomes

Within two months, Prosperity Solutions AG achieved notable results:

• Successful IP warm-up in 8 weeks, ensuring high email deliverability and inbox placement across ISPs.
• 72% communication completeness through language-driven segmentation, ensuring messages reached the right audience.
• Multi-channel readiness with WhatsApp enabled, setting the stage for richer, more interactive agent–customer conversations.

Massive Rocket’s tailored support and expertise in Braze not only eased the onboarding process but also established a scalable, future-proof communication strategy for Prosperity Solutions AG.